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Powerful Direct Marketing Numbers |
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Direct Marketing works! Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing". It works because, no matter what you have heard, read or believe ... most people look forward to personal communication. They like being treated as a person - as an individual. So, if Direct Response Marketing is so powerful, how can we as marketers use it effectively? To keep the business we have ... to find new business?
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Press and Public Relations |
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Did you ever read about a website in a newspaper or magazine? Did you ever see a site profiled on television or hear about one on the radio? Did you realize that many such stories begin their lives as press releases?
You can't buy the sort of publicity you get with coverage by the press. But the fact remains that editors still rely heavily on corporate press releases for story ideas. A lot of publications print press releases word for word. So much for objectivity of the press, but it's good news for you.
Before you sit down to write a press release, you need to determine a few things first. Like why someone would be interested in reading about your website or your business. A press release is not an entry in an almanac; you have to find some excitement. Your sentences should read like news, and your angle should be strong and consistent throughout the entire article.
', 'Keep your release between 300 - 500 words.
Any more and you risk losing your piece at a glance. If a writer wants more, he or she will call you. Make your first paragraph answer as many of the "Five W's" as possible: Who; What; Where; When; and Why. Keep your sentences as brief as possible, but not stilted.
Use quotes.
Quotations make news articles come alive. In general, the second or third paragraph should begin with a quote. Remember, this is someone (probably you) talking: don't use quotes that sound like written words.
Stengthen your message.
Send your email, fax or letter with a bold headline, but try not to get flowery with the look of the document. Remember, editors are extremely busy people, and they are only looking for information at this stage.
Use conventional formatting.
Start the release with your headline. Then the body, then your contact info:
Singing Nuns Raise Funds for Retired Religious
( EMAILWIRE.COM, December 21, 2000 ) Sisters in Song, a choir comprised of eighty Catholic nuns from over 50 religious congregations in 28 states across the nation, have just released their newest CD, Sisters in Song Rejoice!, a celebration of both contemporary and traditional ... - 30 -
For more information Contact:
Name, Title
Company Name
Phone Number
Email Address
Web Address
Finish the editorial content of the release with - 30 - on a new line. This is ancient newspaper stuff, and this declares the end of the actual editorial copy. Now follow with your contact info.
Now that your release is ready, here is a monster media search site that will get you the contact info for thousands of editors and reporters:
Daily newspapers Weekly newspapers
Magazines
Television stations
Radio stations
More print media portals:
NewsPaperLinks.com
ThePaperBoy.com
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